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Moving Towards Action

Writer's picture: Dorenda BrittenDorenda Britten

Updated: Nov 18, 2024


A page out of Dyslexic Legens Alphabet: "A is for Dame Agatha Christie. Often called the 'slow one in the family,' Agatha struggled to read and spell. But that didn't stop her from becoming the best-selling novelist of all time, with roughly two billion copies sold to date!"

The Unlock teams’ journey into a deeper understanding of dyslexia moves far beyond the personal experiences of the founders.


The discovery of this book shows just how fascinated we are becoming with this type of neurodiversity. But the issue remains; that we need to move our fascination towards action.


Most people by now will recognise that they have either a dyslexic friend, partner, or child, and would not wish for them to suffer marginalisation. I’m often asked if, by encouraging people to declare their dyslexia, we are actually forcing people into categories. That is a fair question given our propensity for the categorisation of all things. But, in order to change our understanding of dyslexia and the opportunities that it offers to society, we need first to identify it and make it easier for people to recognise themselves and others.


Dyslexia does not indicate poor intellectual ability. Rather more, it presents as a different way of looking at problems. This capacity is urgently needed across all business as we face the challenge of defining New Zealand's offering to a volatile world.


It is really thrilling to come across the little book; ‘Dyslexic Legends Alphabet’. It mentions Dame Agatha Christie, Leonardo da Vinci, Albert Einstein, John F. Kennedy, John Lennon, Quentin Tarantino, Steven Spielberg, Thomas Edison, Ludwig van Beethoven, Alexander Graham Bell to name a few.


New Zealand’s poor productivity record has reached legendary status. But as with a lot of legends, we reference the problem often without venturing to understand where capacity might lie. It is almost as if we would prefer the legend to remain self-fulfilling.


With an estimated 1.2 million New Zealanders deemed to be dyslexic, this translates to one in five of your employees or co-workers likely to be hiding dyslexia. Data coming to light reveals the underlying skills and traits of dyslexics. At Unlock Innovation, we ask why New Zealand continues to misunderstand or willfully overlook the components of successful innovation and therefore productivity.


Unlock Innovation has set itself the goal for our second stage research. That is, making a plausible link between dyslexia and innovation. We are actively searching for research partners so that we can conduct the research and make it explicit for New Zealand businesses.





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